Award Program Details

Sparks Play is an award program that celebrates toys, games, books and puzzles that SPARK positive play experiences for children and families.

2024 award recipients receive FREE placement in our digital Holiday Gift Guide. The Sparks Play Holiday Gift Guide is an exceptional platform to showcase your product and amplify your brand exposure this holiday season. Publication date: 10/21/24

The entry deadline to be included in the 2024 guide is 9/27/24. Applications received after 9/27/24 will be featured in our 2025 Holiday Gift Guide.

How An Award Can Benefit Your Brand

Consumers are 3X more likely to engage with marketing when the campaign includes an award image.1 This increased engagement can lead to higher conversion rates.

Awards serve as a stamp of approval, signaling to consumers that a brand or product is reputable and reliable. This can increase consumer trust and confidence in the product, leading to higher sales and customer loyalty.

Awards can boost a brand’s image, setting it apart from its competitors and making the brand more attractive to consumers. This can lead to increased brand awareness and overall success in the market.

Awards can serve as a cost-effective marketing tool, generating positive publicity and exposure without the need for extensive advertising budgets. This can be especially beneficial for smaller brands looking to increase visibility and competitiveness in the market.

Why Apply For A Sparks Play Award?

Unlike other industry awards that rely on broad, tiered award levels, the Sparks Play Award stands out by offering awards in 12 distinct categories that emphasize the unique qualities and benefits of an exceptional product. Our categories are thoughtfully designed to recognize and celebrate the diverse aspects that make a product truly outstanding. By focusing on these essential qualities, our awards provide a more comprehensive and nuanced evaluation of products, offering a more meaningful and personalized form of recognition for your brand.

Submitting Your Product

Begin by completing the submission form. All award honorees receive a free, perpetual license to use the Sparks Play award image on product packaging, promotional materials and social media.

You will need to send one product sample for evaluation. Instructions on where to send your product sample will follow after you’ve submitted the online form.

1 Results based on comparative analysis of A/B testing in which one version of a product advertisement featured an award it had received, while the other version did not include any mention of an award. The version featuring the award demonstrated a significant increase in consumer engagement.